Cushman & Wakefield is a global leader in commercial real estate services, providing top-tier solutions worldwide. Its specialized division, Cushwake Industrial, focuses on leasing warehouse, industrial, and logistics spaces, helping clients efficiently manage and optimize their facility needs.

Services
SEO
PPC

Client
Cushman & Wakefield

Team
Business Consultant – Imrich Varga
SEO Specialist – Michaela Fašiangová
PPC Specialist – Dominik Baláž

Key Challenges


  • Ensuring consistent content publication despite the fact that content production took place on the client’s side, sometimes limited by capacity.

  • Selecting the right keywords for a highly specific market segment, requiring careful keyword research.

  • Implementing technical recommendations within a custom CMS and coordinating with an external site administrator.

  • Limited budget for implementing certain website changes and SEO recommendations.


Goals

KEY OBJECTIVES

The primary objective was to increase the website’s organic traffic. This required consistent optimization of content for relevant keywords. We focused on creating new content and expanding existing sections with formats that would attract visitors and support organic search visibility.

Another key priority was optimizing the site structure to improve user experience and navigation. This included updating the main menu, enhancing internal linking, and optimizing navigation between different sections.

Results (YOY)

WHAT WE’VE ACHIEVED

Increase in organic sessions overall

+187%

Increase in organic sessions in May 2024 compared to May 2023

+134%

Increase in visits comparing May 2022/2023 vs. 2023/2024

+134%

How We Achieved It

Our work primarily focused on on-page optimization to target high-value keywords. This included creating new content, such as blog articles and glossary entries, aimed especially at non-branded keywords. This approach expanded the site’s reach and increased topical relevance.

We also optimized the blog section, introducing related article suggestions and highlighting specific industrial property listings. Internal linking was improved to make it easier and more intuitive for visitors to navigate between relevant information.

From an off-page perspective, we developed a link-building strategy to strengthen the site’s authority and boost search rankings.

On the technical SEO side, we conducted a detailed SEO audit, leading to a range of improvements. Key audit areas included faster site loading speed, enhanced site security, duplicate content removal, fixing broken pages, and implementing effective redirects.We also advised on structural and content changes, such as updating the main menu and adding filters to property listings to make it easier for visitors to find relevant information.

SPOKOJNÝ KLIENT
“We truly value Visibility’s proactive mindset and their drive to keep improving our results. Their systematic SEO approach, clear strategy, and consistent communication have helped us significantly increase our organic traffic and strengthen our visibility in search engines.“
Cushwake Industrial