Carbi is a company focused on buying and selling used vehicles – but it’s not a traditional car dealership. Our collaboration began in 2021 when we kicked off a comprehensive SEO and content project aimed at increasing organic traffic and visibility in search engine results.

Services
SEO
Copywriting

Client
Carbi

Team
SEO specialists – Nina Kuchariková
Marketing strategy consultant – Ján Andrejko
Copywriters – Lucia Baníková a Marianna Mikešová

Key Challenges

The biggest challenge was increasing the visibility of a young brand in a highly competitive search environment.

Goals

The main goals for 2023 were to increase awareness of Carbi’s services among the general public and generate higher demand. We set the following KPIs:
KEY OBJECTIVES

Completed financing inquiry forms

+100

Monthly organic traffic target: 6,000 sessions

6000

Results (YOY)

WHAT WE’VE ACHIEVED

Increase in completed financing forms

+115%

Growth in organic sessions

+70,000

How We Got There

We began the project by developing a comprehensive digital strategy, which we then implemented as part of an ongoing SEO and content initiative. In 2023, our work for the client included the following activities:

  • Improving the technical performance of the website, with a focus on on-page factors across key landing pages.
  • Strengthening off-page SEO by building a high-quality backlink portfolio to boost overall domain authority.

A cornerstone of our strategy was consistent content creation, including blog posts and glossary entries, as well as republishing older articles. Content topics were selected based on an updated keyword analysis and a content gap analysis, which revealed new opportunities and missing keywords the client had not yet ranked for.

We also designed and optimized new content sections, such as:

  • Travel: Practical information about mandatory vehicle equipment and motorway vignettes across EU countries.
  • An interactive calculator for estimating vehicle registration fees.

Organic traffic became the strongest channel, driving users not only to informational and service-related content but also generating a 115% year-over-year increase in primary conversions.

This collaboration proved that when SEO and content marketing are aligned effectively, they can deliver outstanding results.