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Grass | Digital Analytics Academy
VISIBILITY

Digital Analytics Academy

Become a part of a unique international project. Join our Digital Analytics Academy and just in three months you can find yourself working for the biggest clients. This is your opportunity, don’t miss out.

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Who are we looking for to recruit?

You have some form of a technical and analytical passion and background. You are seeking to apply your skills in a dynamic organization where the need to connect, analyze and optimize data is the core focus of that company. You are an independent explorer who never stops till the problem is solved, whatever which way. Yet you are also a team player because n=1 does not always get you as far as you could perhaps. You love data, but you actually like people too.

Who are we looking for to recruit? | Digital Analytics Academy

So what is the Analytics Academy?

Most organisations only want to hire graduates if they have experience. Not us. We believe that you already have a great foundation and we want to help you learn the real-life hands-on skills that we use on a daily basis. For the first 3-6 months, we will train you here in Bratislava in a team on the job and give you a mentor until you feel comfortable enough to take on your own work independently within our client teams.

So what is the Academy? | Digital Analytics Academy

When does it take place?

We will start in September 2016. After 3 months of training, by December 2016 you will be up & running and in high demand to help out in our client teams. We want to create a strong analytical hub here in Bratislava with people travelling and working across whole Europe.

When does it take place? | Digital Analytics Academy

What will you learn?

You will be doing implementations of web analytics for our clients, connecting all the data they want to analyse, using a wide range of tools for accurate metrics, developing insightful dashboards so client stakeholders can monitor KPI's and initiating optimization strategies to improve our clients' business. Everything you need to learn to do that will be covered in the Academy Programme.

What will you learn? | Digital Analytics Academy

What's the Program like?

Scoping
  • KPI's
  • Audit of website
Implementation
  • HTML CSS JavaScript Regex
  • Implementation Documentation
  • GTM Configuration
  • Debugging
GA Configuration
  • Account structure - Properties Views
  • Filters
  • Goals
  • Admin Settings
  • Channel & Content Grouping
Analysis
  • Interface Knowledge
  • Understanding Dimensions & Metrics
  • Channel & Content Grouping
  • Segmenting
  • Attribution
Reporting / Dashboarding
  • Scoping A Dashboard
  • GA Dashboards
  • Klipfolio Dashboards / API Calls
GA Premium/360 vs Free GA
Adobe Analytics Suite
Adding / Enriching Data
  • Measurement Protocol
  • Custom Dimensions & Metrics
  • Calculated Metrics
Additional Tool Configuration
  • Conversions Pixels
  • Remarketing
  • Hotjar and Qualaroo
  • Google DoubleClick

Your Growth path

Once you have completed the Analytics Academy you will be a fully-fledged junior digital analytics consultant. As such, you will be able to help with all the above web analytics services in our client teams, where we focus on online digital growth for our customers by offering paid and owned media support, as well as online strategy, CRO, and other online marketing services. You will discover the area you want to specialize in and continue to learn and grow in that area. Will you move onwards and upwards to bigger or more complex projects, or would you rather become an expert who shares knowledge and becomes a fully pledged Product Owner of one of our analytics fields? The choice is yours. We will keep offering you work in places where you can do what you do best.

Who are we?

Five international online marketing agencies have put their best people together for this Analytics Academy. They will train you, guide you and provide you with exciting work opportunities.

VISIBILITY (SK), Maxlead (NL), Klikki (NORDIC), AWE (FR) and RankingCheck (DE) are Online Marketing agencies who maximize online visibility at all relevant touch points . We provide the right paid and owned content at the right time and place in order to influence the target audience at all stages of the buying cycle. We believe marketing has undergone a revolution and old truths do not apply anymore. We offer services and expertise in the areas of:

  • Strategic online marketing advice
  • Search engine campaign management
  • Web analytics & conversion optimization
  • International campaigns
  • Social media & display advertising
  • Online lead management & software solutions

Costs? Nope we pay you!

Enrolling in the Academy is like a traineeship, except we will pay you a salary while we are training you. We will offer you a 6 month contract to start with and if we all decide this was a good move, we will extend your contract for a longer future.

How do I enroll?

If this sounds too good to be true, contact us with any questions we have not yet covered here. If you want to enroll, please send us your excited thoughts in a cover letter on why you would like to be one of our class of 2017. Add a resume so we have a bit of an overview of who you are before we invite to meet you for a face to face chat.

Things that you could include in your cover letter:

  • Your most recent educational and/or work experience that you believe might be relevant to the Academy.
  • What aspects of the Academy you are most interested in.
  • Personal experiences that accentuate your traits and skills that could help you excel in the Academy.

Applications should be in before July 1st!

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